BRANDS CO.FAQ
Straight answers.
The questions brands and creators usually ask us — answered the way we'd say it across the table.
For brands
What does Creators & Brands Co. actually do?
We connect health, wellness, and performance brands with creators whose audiences genuinely fit — then manage the entire partnership: outreach, negotiation, contracts, content delivery, and reporting. You approve the direction; we do the legwork.
How do you choose which creators to recommend?
Every creator we bring you is screened before you ever see their name — for authentic engagement, audience quality, and brand safety. We look at who actually follows them and whether those people trust their recommendations, not just follower count.
What does a campaign cost?
It depends on the creators involved, the deliverables, and usage rights. You get one clear, all-in price before anything is signed — no hidden line items, no surprise fees mid-campaign. Tell us your budget and goal, and we'll tell you honestly what's achievable.
How long does it take to get a campaign live?
Typically two to six weeks from first conversation to published content, depending on how many creators are involved and how fast approvals move on your side. We'll give you a realistic timeline up front, not an optimistic one.
Which platforms do you cover?
Instagram, TikTok, YouTube, X, and Facebook — wherever your audience actually is. Most campaigns focus on one or two platforms where the creator's audience is strongest, rather than spreading thin.
Do we get analytics and visibility into our campaign?
Yes — this is something we've built differently. Every campaign runs through our own purpose-built platform where your creators, content, timelines, and performance live in one place. You get dedicated reporting on how each post performs, and every piece of content made for your brand is saved and organized there — nothing buried in email threads. And we're rolling out direct client access, so you'll be able to log in and see your whole campaign yourself, in real time.
What happens when the campaign ends?
You get the real numbers and our straight read on what worked and what didn't — because repeat partnerships are the whole point. No inflated recaps.
How do we get started?
Start a conversation through our contact form, email us, or message us on WhatsApp. Tell us what you're building and we'll tell you honestly whether we can help.
For creators
What kind of creators do you work with?
Creators in health, wellness, fitness, nutrition, sleep, and performance — at any size where the audience is real and engaged. Audience trust matters more to us than follower count.
Does it cost me anything to join?
No. There's no fee to be on our roster. You get paid for the work you do — that's the whole arrangement.
Can I turn down deals or set limits on what I promote?
Always. You never promote a product you don't believe in, and we build any content or product restrictions you have directly into the contract before anything is signed. A wrong-fit deal costs you audience trust, and that costs everyone.
How and when do I get paid?
Your rate, deliverables, and payment timing are written into the contract before you create anything. No chasing invoices, no vague promises — the terms are agreed in writing first.
How do I join the roster?
Reach out through the contact form or any channel on our links page. Tell us your niche and your platforms, and we'll take a look.
Still have a question?
Ask us directly — we answer everything, and we answer it straight.